Since 1975, Seafolly has been at the epicenter of Australian beach lifestyle and has quickly become one of the most recognized swimwear and beach lifestyle brands world-wide. Inspired by endless summer days, the Seafolly collection of women's and girlâs swimwear, cover ups, activewear eyewear and accessories radiate the warmth of the Australian beach lifestyle. Soak in light-filled days with prints and colors that illuminate the skin. Glow in new Seafolly swimwear in the mid-summer noon or beat the heat in our water-loving active pieces. Itâs time to tip toward the sun. Itâs time to shine in Seafolly. Seafolly is proud to be a member of the Ethical Trading Initiative (ETI).