Since 1975, Seafolly has been at the epicenter of Australian beach lifestyle and has quickly become one of the most recognized swimwear and beach lifestyle brands world-wide. Inspired by endless summer days, the Seafolly collection of women's and girl's swimwear, cover ups, active wear eyewear and accessories radiate the warmth of the Australian beach lifestyle. Soak in light-filled days with prints and colors that illuminate the skin. Glow in new Seafolly swimwear in the mid-summer noon or beat the heat in our water-loving active pieces. It's time to tip toward the sun. It's time to shine in sea folly.Â Â Sea folly is proud to be a member of the ethical trading initiative (etc).